Consumers spent more than $602 billion dollars last year between Halloween and Valentine’s Day, which means most businesses can expect to see an uptick in sales in the coming weeks.

Here are three ways to set your business up for success with holiday marketing efforts.

Don’t Underestimate Your Customer Base

Consumers are savvier today than they’ve ever been. Most buy Google products, read reviews and compare pricing before making a purchase, so don’t hit them over the head with your message.

Unless your target market is younger than 12 years old, don’t treat them like children. Subtle, understated tactics often speak volumes. For example, the design team at Brilliant Earthreworked the home page of their website to showcase their stunning jewelry, with just a few small color tweaks to gently nudge the user toward a “holiday-themed” experience. The header features golden bubbles suggestive of fizzy champagne or Christmas lights, as well as rich swaths of berry reds and mossy greens to convey holiday cheer.

Embrace Design and Content Tools

Not every business has a full-time design team able to accommodate every holiday marketing whim. Instead, try a design platform like Canva to easily make professional-looking designs on the cheap. Connor Jones, founder and editor of Urbanist.co, swears by the program: “When I want to make an attention-grabbing graphic quickly, or when I just want to make adjustments to an existing piece of copy, Canva is a lifesaver.”

Start Planning Early for Next Year

Even though your marketing team might not be in the Christmas spirit in May, the earlier you start brainstorming ideas, the more time you have to tweak and perfect them.

“Set aside time to brainstorm specific holiday marketing strategies way before you think it’s necessary to ensure that you can launch an expertly crafted campaign come December,” advises Andrea Berit, a representative from artificial Christmas tree retailer, Treetopia.

Aligning your brand’s message with the holidays doesn’t have to be a complicated process, but it does take some additional time, thought and effort. Start early, address your audience as savvy consumers and don’t feel guilty about turning to design or copywriting platforms to help crank out expertly crafted content.

 Kat Haselkorn is new media manager at NFIB-member business Go Fish Digital, an Internet marketing firm in Washington D.C.


0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *